U.S. Homebuyers will Pay Premium for "Green" Homes

Another Very Good Sign for Traditional Neighborhood Development...

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A survey released this week by Green Builder Media and Imre Communications reveals that U.S. homebuyers are willing to pay a premium for more environmentally friendly, green-built homes. The study surveyed more than 250 residential builders across the United States. A wide range of builders was included, from the affordable, market rate, luxury/semi-custom, custom, multi-family and developer categories.

More than half of homebuilders surveyed report that buyers are willing to pay a premium of between 11-25 percent for green-built homes. The same builders report that the average green homebuyer is between the ages of 35-50 with a college degree and a fair understanding of green products.

Source: Real Trends Newsletter, February 2, 2007

This is VERY good news for Traditional Neighborhood Development, because the same people who understand and value green building will understand and value the principles and benefits of living in a new traditional neighborhood.